If you’ve ever thought about starting a blog, then now is the time to act on that desire that you have!
Maybe you’re interested in starting one to build a source for passive income. Perhaps you just want a space where you can go to and write about your passion, as well as whatever else comes to your mind.
No matter what purpose you have for it, you’ll want to build up a consistent reader base. That’s why you need to use high-quality content.
Here are several tips that you should consider for developing a blog content strategy that will keep the readers begging for more!
1. Define Your Audience
If you want to know the kind of content that you need to be using in order to catch the reader’s attention, then you need to define who the reader is in the first place.
That’s why it’s helpful to develop a reader’s avatar, which is similar to a buyer’s persona in marketing.
Think about the types of questions that people within your niche have, and how you can gear articles towards helping them out.
For example, if you’re building a fitness blog, then your reader’s avatar is obviously someone looking to live a healthier lifestyle using your advice.
But what specific questions do they have that you can answer? Maybe they want to know how to build lean muscle. Perhaps they want to learn more about supplementation.
It’s vitally important that you push out relevant content on your way to becoming an industry-leading blog.
2. Always Check Facts
If you don’t do your homework on the posts you write, then your blog will pay the ultimate price for it.
Readers will quickly catch on to the fact that you’re making claims without the facts to back it up, and so will Google’s algorithm. That will leave your articles to plummet to the depths of Google’s search results page for the keywords you use.
One of the biggest things that Google checks for is things such as statistics and definitive facts within your content.
More importantly, not doing proper research on the articles that you write is doing a disservice to your readers.
You want to be a guiding light for them in whatever niche you choose to write about. If you don’t provide accurate information, then you’re leading hundreds or thousands of people astray.
Also, the more facts and statistics that you include, the more legitimate your blog website will look to the average reader.
3. Draw Them in with the Headline
The headline of your article will be the first thing that a prospect reads about any article that you write.
Whether they stumble upon it through a Google search, social media, or anywhere else, they will decide whether or not to click on it from the headline that they read. Use that to your advantage!
Find different ways to attract more readers to your site with the headlines you use. You can use keywords, a digital marketing agency, and other methods to make your headlines pop among those that read it.
If there’s an opportunity to use a reference from the niche that you’ve chosen, then use it!
For example, say you have a blog about the hit TV sitcom Friends, then you can title your headline something like “The one about Courtney Cox’s Audition for Monica”.
4. Plan Each Post
The amount of time that you spend writing a blog post will shine through in the final draft that you publish on your website.
Many blog writers make the mistake of not spending the proper amount of time pouring into the article that they choose to write.
In order to do it correctly, it might take you several days to write a blog post from start to finish. You might decide to change directions, make alterations, or add to what you’ve already typed up.
This also gives you time to step away from the project and come back to it with a refreshed mind.
Be sure to plan out different articles that you can write about and place them on a schedule. Give yourself 2 or 3 days between each post that you write so that you can have a bit of wiggle room.
5. Use an SEO Approach
Possibly the biggest focus of your blog and writing style should be spent zeroing-in on search engine optimisation for your articles.
Search engine optimization (SEO for short) is when you use several different techniques to your website in order to appease the different search engines of the world, such as Google.
The goal is that by prioritising SEO on your site, your pages will wind up on Google’s top search results page. In doing so, it will get more clicks and help you develop a stronger brand.
There are several different things that go into a strong SEO strategy such as keyword usage, internal links, external links, website optimisation, high-quality content, and more.
Installing SEO takes time to see measurable results. It takes consistency in order to pull off, but is among the most rewarding milestones your blog will ever hit!
Build Your Blog Content Strategy Today
Now that you’ve seen several key things to focus on as you start your blog, it’s time to build your blog content strategy!
Be sure to read this article on the ultimate guide to digital marketing for more information on ways to use your blogging skills in your career.
