Social Media Manager

About the Role

Are you a creative, innovative and engaging communicator with a love of skincare and have your finger on the pulse of all things social? We’re looking for an experienced Social Media Manager with strong awareness of our category – and the confidence to front our brand awareness plans on social!

Do you spend hours each week on TikTok, have more saved posts on Instagram than you can remember and live for the next big trend? Experienced in bringing those trends to life and creating content that connects? If you’re passionately shouting out YES to the above, then you could be just the person we’re looking for.

You will be an advocate of the Tropic brand, our products, our sales channels, our values and mirror our passion to be a force for good, beyond beauty. Reporting to our Marketing Director, you’ll be helping shout about our mission to help create a healthier, greener and more empowered world. You’ll thrive on working as part of a busy, creative team who are united by one common purpose; to make Tropic one of the go-to skincare and beauty brands in the world!

Key Responsibiloties 

Strategy & Growth Plan:

• Develop and execute comprehensive social media strategies to enhance engagement and conversions across platforms like TikTok, Instagram, Facebook, LinkedIn, Pinterest, and YouTube.
• Spearhead growth initiatives and campaigns to elevate Tropic Skincare’s social presence.
• Key focus on TikTok growth: Lead the TikTok channel strategy, with a focus on launching and optimising TikTok Shop in the UK.

Content & Collaboration:

• Lead content creation efforts, including developing and featuring in content that supports the brand’s message and engages, educates and entertains the audience.
• Collaborate across departments to integrate social media with broader marketing, PR, and corporate initiatives.

Leadership & Team Management:

• Manage the social media team and projects, fostering a collaborative environment among coordinators, designers, copywriters, and community managers.
• Directly supervise and develop the Social Media Coordinator and ensure alignment of content creation, scheduling, and performance reporting.

Analytics & Performance:

• Conduct market analysis and manage SEO optimisation to enhance content discoverability and drive traffic.
• Regularly analyse social media performance to adapt and refine strategies, reporting insights to stakeholders.

Engagement & Community Management:

• Design interactive features and manage community interactions to boost user experience and community spirit.
• Support the customer support team with community management and give guidance/ideas for customer interactions.
• Develop and enforce protocols for social media crisis management to safeguard and promote the brand’s reputation.

What We’re Looking For

• Highly motivated, creative, and organised with an enthusiasm for connecting with people.
• Confident presenter, you must be able and willing to appear in our social content regularly and present often to senior stakeholders.
• At least 5-7 years’ experience within social media management, with a track record of success in growing a brands’ social media channels.
• A love of customer engagement, with the ultimate goal of turning browsers into customers and customers into advocates.
• Strong attention to detail – with a keen eye for spelling and grammar.
• Strong creative eye with a solid understanding of social media best practice and content.
• Extensive knowledge of social media platforms, you stay abreast of upcoming planned updates and new emerging platforms/features.
• Experience launching on TikTok shop would be a huge advantage.

What We Offer

• Employment type: This role is offered full-time, Monday to Friday,  9am to 5pm. (with occasional attendance required at evening or weekend PR/corporate events).
• Where we’re located: Tropic HQ is a short walk from Beddington Lane Tram stop, which is connected to East Croydon and Wimbledon.
• Hybrid working: We offer flexible working with 3 days a week office-based and 2 work from home days.
• Benefits: Generous annual leave, 24/7 well-being support, discounted gym membership, pension scheme, enhanced maternity/paternity leave (available after a qualifying period), exclusive skincare collection, 50% discount for family and friends, annual product allowance, free breakfast bar, access to retailer discounts, social events, well-being treats, on-site parking, and a cycle to work scheme.
• Position is available immediately.
• Starting salary of £45,000 per annum, negotiable based on experience. We’d encourage anyone who thinks they could add value to our brand and supercharge our social growth to apply!

About Tropic

Susie, our Founder and CEO, started Tropic Skincare as a teenager, selling homemade body scrubs at Greenwich Market to help her mum pay the bills. She sold out on her first day and the incredible response made her realise she had started something quite special.

We still sell that iconic body scrub, and it sits alongside an extensive range of award-winning skincare and beauty products that have made us one of the UK’s fastest-growing beauty businesses. Our brand is certified vegan, cruelty-free and CarbonNeutral®, and our infinite purpose is to create a healthier, greener, more empowered world. And that’s where you come in!

We’re looking for creative and ambitious people who share our vision and get excited about beauty that’s both innovative and sustainable. If you’re passionate about skincare and have a genuine desire to empower communities across the globe, you could be a great fit.

Apply now if you’re ready to join a vibrant team who believe beauty knows no bounds!

Tropic’s Commitment to Equal Opportunities

Our team is as diverse as it is talented because at Tropic, we go the extra mile to cultivate a culture of respect and belonging. We value every candidate, respect protected characteristics and never discriminate. We also provide reasonable accommodations for applicants with disabilities at every stage of the hiring process, so if this is something you need, please let our recruitment team know at the earliest opportunity!

Ultimately, the most important thing for us is hiring the best person for the job, so we focus on skills, experience, and qualifications to ensure our process is fair and that our candidates always have a great experience with Tropic.